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What does design thinking primarily focus on?

Profit margins of a product

Human-centered innovation combining needs, technology, and economic viability

Design thinking primarily focuses on human-centered innovation, which integrates the needs of people, technological feasibility, and economic viability. This approach emphasizes understanding the users and their experiences, which drives the design process. It involves empathizing with users to deeply understand their needs, defining the problems they face, ideating potential solutions, prototyping, and testing.

This human-centered mindset ensures that the solutions developed are not only innovative but also practical and aligned with user requirements. Instead of focusing solely on profit margins, market trends, or cost reductions, design thinking seeks to create meaningful and impactful solutions that resonate with users, ultimately leading to more sustainable and successful outcomes in product development.

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Market trends and competitor analysis

Reducing costs in product development

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