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The focus on choosing audience-appropriate words relates primarily to the concept of clarity in communication. When content is clear, it means that the language used is easily understood by the intended audience, ensuring that the message is conveyed effectively without confusion. Using appropriate vocabulary that resonates with the audience enhances comprehension and engagement, allowing for effective communication of ideas.

Clarity is essential because it directly influences how well the audience can grasp the concepts being discussed. When the right words are chosen, tailored to the knowledge level and interests of the audience, it eliminates ambiguity and improves the overall impact of the communication.

In contrast, the other options represent different aspects of effective communication. Conciseness relates to delivering messages in a succinct manner without unnecessary words, coherence involves logically structuring ideas for improved flow and readability, and completeness ensures that all necessary information is provided for the audience's understanding. While these aspects are important in their own right, they do not specifically target the concept of selecting words that are appropriate for the audience as clarity does.